Time magazine
The two come together in the opening scene, where we meet our hero Don Draper (Jon Hamm, looking like he's on his way to audition for "Superman") working on an ad campaign for Lucky Strikes, now that the government has ruled that tobacco companies can't promote their products as healthy
Based on the totality of evidence gathered so far, PMI smoke-free products, while not risk free, have been demonstrated to be a better choice for adult smokers who would otherwise continue smoking cigarettes, with potential benefits for public health.
To make their cigarettes more distinctive as well as more appealing to Canadian smokers, they have incorporated a unique packaging that features a maple leaf emblem, a symbol often related to Canada
The final sample included 6,081 subjects who answered questions on psychotic experiences and alcohol and drug use